Richard Campos Business Support: Case Studies
Case Study 3: Photography Startup
The photographer had obtained funding from a charitable trust to start his business up but had made very little progress in identifying a sector where he could operate effectively. His USP was clear but he lacked the confidence to promote it aggressively. In addition to this, his product was of the highest quality but he could not make the step in to a successful trading environment.
The situation was changed by RCBS entering in to a mentoring relationship with the client. Within 6 months, the client had established contracts with one of the countries top 6 legal practices, a number of regional newspapers and one of the top 4 supermarket chains. His trading figures over that period changed from deficit to profit and he has established a reputation for corporate and private photography.
Finally, the client entered a competition for new businesses and became the highest placed sole trader to enter the competition.
The client was happy to work in the relationship and his business has benefited from the relationship.
This demonstrated the benefits of using an outside source to mentor and act as a sounding board for the client. The mentor does not take control of the clients IPR and business but provides a hand to the tiller that keeps the client on the rails.
More Case Studies
- Investment: A plumbing company had developed two products that that were unique and would dominate their market sector (more...)
- Route to Market: A university research department had developed approximately 200 products. The volumes of new products were such that the departmental marketing manager was unable to evaluation and identify the successful ones (more...)
- Expansion: The client was an established landscaping company in the social economy. They had the opportunity to expand by entering into a partnership with another participant in that sector. However, to do this, they required capital to support the expansion (more...)